Electronic releases follow a slightly different path from pop or rock. DJs are a channel of their own, and the release often keeps working long after release day. Use this checklist for your next single or EP.
Six to eight weeks out
- [ ] Final master plus an extended mix for DJs and a radio edit for playlists and radio
- [ ] Correct metadata everywhere: BPM, key, genre and sub-genre, featured artists, ISRC
- [ ] Artwork in square and vertical formats for stores, playlists and short video
- [ ] Release delivered to your distributor early enough to pitch to editorial playlists
Four weeks out
- [ ] Track sent to DJs and promo pools you trust, with a short note and a download link
- [ ] Label and blog pitches written for each outlet, not one mass email
- [ ] Short clips of the drop and the breakdown prepared for short video
Release week
- [ ] Short videos posted that show the track in context: in a set, in the studio, on a dance floor
- [ ] Support from DJs and channels shared and thanked
- [ ] Store pages checked (Beatport and streaming services) for correct credits
After release
- [ ] Track added to your own DJ mix or live set recording
- [ ] Remix or edit planned to give the release a second moment
- [ ] Results reviewed: which DJs played it, which clips worked, which cities listened
A good checklist will not replace a great track, but it stops good tracks from slipping through the cracks. More on campaigns built for the genre: electronic music promotion.